Simply Cremation & Funeral Arrangements is an independently owned cremation-focused provider in Surprise, AZ, distinguished by its "concierge" service model and consistently high marks for staff compassion. The provider holds a 4.8/5 rating across 84 Google reviews and a 100% recommendation rate from 21 Facebook reviewers. No General Price List data was available for this profile, so specific pricing cannot be confirmed; the provider's Facebook page lists a "$$" price range indicator, suggesting mid-range positioning. The business serves families throughout Maricopa County, including Surprise, Glendale, Peoria, Buckeye, and Waddell.

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Locations

Simply Cremation & Funeral Arrangements 16952 W Bell Rd, Suite 303 Surprise, AZ 85374 Phone: (623) 975-9393 Hours: Open 24 hours, 7 days a week

This is the provider's single known location, operating from a suite-based office setting rather than a standalone funeral home facility. No on-site crematory or chapel is confirmed in the available data. The office serves as the administrative and arrangement hub for Maricopa County-wide pickup and cremation services.

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Services

According to the provider's website, Simply Cremation describes itself as a "full-service concierge" for cremation and funeral arrangements, handling logistics "from A to Z." Specific services referenced in available data include:

• Direct cremation
• Cremation with viewing (referenced in a reviewer's account of being offered an optional viewing prior to cremation)
• Obituary publication (active obituary listings are maintained on the provider's website)
• Grief and healing resources (a dedicated section exists on the website)
• Pre-need/advance planning (the website includes a "Plan Ahead" section described as informational in nature)
• Transportation and remains return (reviewers reference tracked pickup-to-return processes)

No owned cemetery, on-site crematory, embalming suite, or traditional burial service is confirmed in the available data. The provider's website references the ability to arrange viewings, but the location or facility where these occur is not specified.

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Pricing

No General Price List (GPL) data was available for this profile. The provider's website and Ever Loved listing do not include itemized pricing. Families should request a written GPL directly from the provider, as funeral homes are required by the FTC Funeral Rule to provide one upon request.

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Reviews

Simply Cremation holds a 4.8/5 rating from 84 Google reviewers and a 100% recommendation rate from 21 reviewers on Facebook. The Yelp profile is also active with photos. Across platforms, three themes appear consistently in positive feedback:

1. Staff compassion and personal attention. Multiple reviewers single out individual staff members by name. Gracie is mentioned by at least two reviewers as a primary point of contact who provided guidance during unexpected deaths, including for an out-of-state family. Ashley is noted alongside Gracie in one review. Sam is described by one reviewer as "the perfect blend of professional, compassion, and kindness." A representative identified as Ms. Hinton is credited with thoroughly explaining pre-purchased plan details and tracking the decedent from pickup through return of cremated remains.

2. Clear communication and process transparency. Reviewers describe being walked through each step of the process, including how the deceased would be cared for and tracked. One reviewer noted that the offer of an optional viewing "was unexpected and very welcome," suggesting proactive communication rather than a transactional approach.

3. Support for families navigating difficult logistics. Reviewers reference out-of-state coordination and situations where no prior arrangements had been made, with staff described as guiding families through uncertainty without pressure.

Notable concerns: The BBB profile assigns the business a C+ rating, citing failure to respond to 3 complaints filed against the business. The provider is not BBB accredited. The nature of these complaints is not detailed in the available data, but the pattern of non-response is worth noting. Families who encounter service issues may find third-party resolution difficult.

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Ownership

Simply Cremation & Funeral Arrangements is independently owned and operated. According to business profile data, the owners previously held ownership of Thompson Funeral Chapel in Goodyear, AZ, and opened Simply Cremation in 2015 to extend their concierge-model approach to a broader Maricopa County audience. No parent company or corporate affiliation is indicated. The provider is not publicly traded.

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Accreditations

• BBB Rating: C+, not accredited. Three complaints have been filed, with the business cited for failure to respond.
• No professional memberships (e.g., NFDA, ICCFA), state licensing details, or industry awards are confirmed in the available data.

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Conclusion

Simply Cremation & Funeral Arrangements occupies a mid-range position in the West Valley cremation market, with a strong track record of personalized service and consistently high consumer ratings across Google and Facebook. Families who prioritize attentive, communicative staff — particularly in unplanned or logistically complex situations — will find ample evidence that the provider delivers on that front. However, the BBB's C+ rating and documented pattern of failing to respond to complaints are meaningful flags; families should request a written price list upfront and document all arrangements in writing.