Simply Cremation & Funeral Arrangements is an independently owned provider founded in 2015 by owners with prior funeral home experience, operating from a single suite-based office in Surprise, AZ, with no on-site crematory or chapel confirmed. The business focuses on cremation services and describes its approach as concierge-style, handling logistics end-to-end across Maricopa County; services include direct cremation, cremation with optional viewing, obituary support, and advance planning, though traditional burial is not offered. No itemized pricing is publicly available, and families should request a written General Price List directly — the provider's social media listing suggests mid-range positioning, but costs cannot be confirmed without it. Customer ratings are strong, with a 4.8 out of 5 across 84 Google reviews and a 100% recommendation rate on Facebook, with reviewers consistently praising compassionate, communicative staff by name; however, the Better Business Bureau assigns a C+ rating and notes three complaints to which the business did not respond, so families are encouraged to document all arrangements in writing before proceeding.