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Simple Choices, Inc
218 2nd Avenue, Troy, NY 12180 · (518) 435-8030
IndependentPricing Verified
★★★★★5.0222 Google reviews

About Simple Choices, Inc

Simple Choices, Inc. is an independently owned funeral home in Troy, NY, offering families an alternative to corporate chain providers. They offer a range of services including direct cremation and traditional burial, with direct cremation starting at $895 and traditional burial starting at $1,895 — both of which are notably affordable compared to typical regional pricing, making them a strong option for families with budget considerations. With a 5.0-star rating across 222 reviews on Google, customer feedback is consistently positive and the high volume of reviews suggests that experience is reliable rather than based on a small sample.
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Pricing overview
Source: General Price List · Data as of Apr 2026
Direct cremation
All-inclusive package
$895
Traditional burial
Full-service package
$1,895
Direct cremation from
$895
Basic Services of Funeral Director and Staff1 items
Basic Services of the Director, Staff, and Overhead
$895
Embalming1 items
Embalming
$995
Use of Facilities and Staff4 items
Use of Facilities and Staff for Viewing/Visitation
$250
Use of Facilities and Staff for Funeral Ceremony
$500
Use of Facilities and Staff for Memorial Service
$500
Use of Equipment and Staff for Graveside Service
$250
Transportation3 items
Transfer of Remains to Funeral Home (First Call)
$325
Use of a Funeral Coach (Hearse)
$325
Use of a Family Car (Limousine)
$395
Forwarding of Remains1 items
Forwarding Remains to Another Funeral Home
$2,695
Receiving Remains from Another Funeral Home1 items
Receiving Remains from Another Funeral Home
$1,695
Direct Cremation1 items
Direct Cremation
$895
Immediate Burial1 items
Direct Burial
$1,895

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Google Reviews
★★★★★Gina Palson
4 months ago

Preparing to lose a loved one is a very emotional and stressful time. From the very first phone call I had such an amazing experience. I spoke with a NICK and he walked me through the process, he showed empathy and kindness. In a world where Customer Service ceases to exist, this was an amazing exp…

★★★★★Beth Anthony
6 months ago

Simple choice was referred by a friend. I’m happy to say Nicholas was outstanding! He was able to help our family even the ones living out of state. Nicholas has knowledge to help you through the process. He is kind, compassionate and available when we needed to talk. I will be using simple choice f…

★★★★★Andrea Gentile
6 months ago

Assistant Manager Nicholas Facci was patient, respectful, kind and professional--from our first conversation moments after my mother's home passing to his offering to carry her ashes to my vehicle when I returned a week later. He and his team made an extremely difficult time less complicated. Attr…

★★★★★Shivani Sharma
6 months ago

During a difficult time and while located in another country, Nicholas and team provided exceptional, hassle-free service. Nicholas's communication was outstanding. He was responsive, patient, and guided us through every step. We are so grateful for his professionalism and the peace of mind he gave …

★★★★★Mary Jones
8 months ago

I contacted Nicholas at Simple Choices immediately after the passing of my husband. He made himself available at that moment and helped me through a very difficult time with kindness and compassion. He was always available when I called and answered all of my questions. He guided me through the proc…

Quick facts
OwnershipIndependent
Phone(518) 435-8030
ServicesNot provided
HoursOpen 24 hours
Google reviews222 reviews →
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