Advantage Funeral & Cremation Services — Lilburn, GA

Advantage Funeral & Cremation Services is a corporate-owned, full-service funeral home in Lilburn, Georgia, operating as part of the Dignity Memorial network under Service Corporation International (SCI), one of the largest funeral service companies in North America.

The facility holds a 4.9/5 rating across 184 Google reviews, placing it among the higher-rated funeral homes in the Gwinnett County area. The home offers cremation and burial services and is open 24 hours a day, seven days a week for families with immediate needs.

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Locations

Primary Location: Advantage Funeral & Cremation Services 500 Harbins Rd NW, Lilburn, GA 30047 Phone: (770) 923-2940 Hours: Open 24 hours, 7 days a week

The Dignity Memorial provider page lists this as the single location for this provider. Specific on-site facility features such as chapel capacity, on-site crematory, or viewing room details are not confirmed in the available data.

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Services

Advantage offers the following services, as listed on its Dignity Memorial profile:

• Cremation — including direct cremation options and cremation with memorial services
• Burial — traditional full-service burial arrangements
• Celebration of Life — customized memorial services
• Veterans Burials & Funerals — services tailored for veterans and their families
• Pre-Planning — available via contact form through the Dignity Memorial website; the network advertises up to 10% off prepaid funeral plans for advance arrangements
• Grief & Sympathy Resources — grief support information and resources provided through the broader Dignity Memorial platform
• Flower Delivery — an online flower-sending option is available through the provider's website

Whether the facility has an on-site crematory or an owned cemetery is not confirmed in the available data.

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Pricing

Itemized General Price List (GPL) data is not available in the provided information. The Dignity Memorial website directs visitors to a "View Pricing" page and also offers a free pricing guide download, but specific figures were not captured in the data provided.

No third-party pricing data (such as from Parting.com or Funeralocity) was present in the source material.

Consumer note: Under the FTC Funeral Rule, all funeral homes are legally required to provide itemized pricing over the phone upon request and to hand a written GPL to any in-person visitor. Families are encouraged to call (770) 923-2940 to request specific prices before making arrangements. Pricing transparency is an important consideration when evaluating any funeral provider, particularly those operating under large corporate networks where pricing structures may vary by location.

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Reviews

Advantage Funeral & Cremation Services holds a 4.9/5 rating based on 184 Google reviews, which is a notably high score for a funeral home serving the general public.

Positive Themes

1. Staff compassion and patience Multiple reviewers highlight the emotional attentiveness of staff during an inherently stressful time. Janet Santoy wrote: "Advantage Funeral & Cremation Services were extremely helpful and helped me calm my anxiety when my husband passed. They did everything and more to ease some of my stress." Another reviewer noted that staff were "very nice, patient, helpful and that was greatly needed as I never went through this process before."

2. Michelle Bateman — pre-planning specialist Michelle Bateman is mentioned by name in multiple reviews specifically related to pre-need planning consultations. Debra Harris described her as "very sympathetic and knowledgeable," and LaDonna Smith noted she was "extremely friendly and very helpful, immediately putting me at ease" and "explained everything thoroughly from beginning to end."

3. Professionalism during at-need arrangements Angela Brooks, writing about her son's funeral, described the experience as "so professional, and compassionate," calling out a staff member named Corionta by name: "Corionta was amazing — the whole staff, I highly recommend them!"

Notable Negative Reviews or Complaint Patterns

No negative reviews or recurring complaint patterns appear in the data provided. Given the limited sample of reviews included, families are encouraged to read the full review set on Google for a more complete picture.

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Ownership

Advantage Funeral & Cremation Services operates under the Dignity Memorial brand, which is the consumer-facing network of Service Corporation International (SCI), headquartered in Houston, Texas. SCI is publicly traded on the New York Stock Exchange under the ticker SCI and is the largest funeral and cemetery services company in North America, operating roughly 1,900 funeral homes and 500 cemeteries across the United States and Canada.

The founding year of this specific Lilburn location and any prior independent ownership history are not confirmed in the available data. Families considering this provider should be aware that pricing, policies, and service decisions at corporate-owned locations may reflect network-wide standards as well as local discretion.

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Accreditations

A specific BBB rating or accreditation status for this location was not confirmed in the available data. The BBB maintains a directory of funeral homes where families can search for individual provider ratings. No professional memberships (such as NFDA or SFDA), state licensing details, or awards were present in the provided data.

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Conclusion

Advantage Funeral & Cremation Services in Lilburn presents a strong customer satisfaction record, with a 4.9/5 Google rating driven consistently by praise for compassionate, patient staff — particularly for both pre-planning consultations and at-need arrangements. As part of the Dignity Memorial/SCI corporate network, the facility offers the logistical advantages of a large organization (24/7 availability, pre-need planning infrastructure, transferability of pre-paid contracts) alongside the typical consideration that pricing transparency may require more proactive inquiry from the family. Families in the Lilburn and Gwinnett County area who prioritize staff attentiveness and the backing of a national network will find this location worth considering, though those seeking an independently owned provider or who have strong pricing transparency requirements should compare options and request a full GPL before committing.