A New Hollifield Mortuary Inc — Consumer Profile
A New Hollifield Mortuary Inc is an independently owned, full-service funeral home that has served the Atlanta, Georgia community since 1989, operating from a single location in the Northwest Atlanta neighborhood. The mortuary holds a 4.7/5 rating on Google based on 12 reviews, reflecting a generally strong reputation for personalized care. The funeral home offers both cremation and burial services, along with dedicated veterans' services and online pre-arrangement options.
Locations
Primary Location (sole location):
| Detail | Information |
|---|---|
| Address | 1296 Hollywood Rd NW, Atlanta, GA 30318 |
| Phone | +1 (404) 799-8676 |
| Secondary Phone | +1 (248) 906-6196 |
| Office Hours | Monday–Wednesday, 9:00 AM–5:00 PM (additional hours not confirmed in available data) |
| After-Hours | Available by phone 24 hours a day, any day of the week per the funeral home's website |
No information is available in the provided data regarding facility features such as on-site chapels, viewing rooms, or crematories.
Services
Hollifield Mortuary offers the following services as listed on its website:
- Cremation — available; specific cremation packages not detailed in available data
- Burial — full burial services offered
- Memorial & Personalization — described on the website as "personalized services to suit your family's wishes"
- Veterans Services — dedicated section on the website covering veterans overviews, headstones, and burial flags
- Pre-Planning — online pre-arrangement forms are available, and the provider supports online purchase-level pre-need planning
- Grief Support & Resources — the website lists grief support information, Social Security benefits guidance, and a FAQ section
No data is available confirming whether the funeral home operates an on-site crematory or owns a cemetery.
Pricing
No General Price List (GPL) data was available for this profile, and no third-party pricing data appeared in the web results. Families are encouraged to contact the funeral home directly at +1 (404) 799-8676 to request an itemized price list, which funeral homes are required by FTC Funeral Rule to provide upon request — in person or by phone — at no charge.
Reviews
Hollifield Mortuary holds a 4.7/5 rating on Google across 12 reviews, and its Facebook page shows 1,896 likes and 226 check-ins, suggesting meaningful community engagement over its operating history.
Dominant Positive Themes:
Professionalism and presentation quality — Reviewer Cecilia Rambert wrote: "Let me start my review with one word - PROFESSIONAL! Second word - EXCEPTIONAL! Thank you Mr. Hollifield and staff for the exceptional service of my nephew Timothy... They dressed Timothy impeccably; he looks as though he was sleeping." Staff member Immanuel is mentioned by name as a point of contact.
Compassion and family-like treatment — Reviewer Cass GW noted: "there could not have been a better place that made us feel like we were at home, with such professionalism and compassion and going above and beyond the call of duty."
Repeat and referred family business — Reviewer LUKE James noted use across "multiple family members," and reviewer shmya still described the experience as earning "a family business" relationship: "When I Say, The Definition Of One Call That's All. They Came And Showed Out For Me & My Family."
Notable Negative Review:
One reviewer, Norahs Yesvil, left a 1/5 rating with specific operational concerns worth noting:
"Not a well organized business. Critical aspects were missed, forgotten, or avoided. Everything is 3rd party contracted with no 'hub of the wheel' to ensure execution... Made the funeral day memorable for all the WRONG reasons. Save your time and money. Not recommended!"
The reviewer specifically cited a lack of coordination among third-party vendors, an absence of accountability, and no follow-up apology or partial reimbursement from the funeral home. With only 12 total reviews, this single complaint represents a meaningful data point. Families with complex or multi-vendor arrangements may wish to discuss coordination protocols directly with staff before committing.
Ownership
Hollifield Mortuary is an independently owned funeral home — not affiliated with any corporate chain. According to its Facebook page, the mortuary has been "proudly serving Atlanta Georgia since 1989," making it a long-standing community institution of more than 35 years. The business name includes the Hollifield family name, and reviewer correspondence references "Mr. Hollifield" directly, suggesting active family involvement in operations. No additional ownership history or generational succession details are available in the provided data.
Accreditations
- BBB Status: Hollifield Mortuary is not BBB Accredited. A BBB profile exists, but no rating, complaint history, or accreditation details were available in the data provided.
- No professional membership affiliations (e.g., NFDA, SEDA) or state licensing details were present in the available data.
Conclusion
A New Hollifield Mortuary Inc is a long-established, independently owned funeral home with a meaningful record of positive community relationships and personalized care, particularly noted for presentation quality and a compassionate approach. In the Atlanta market, the absence of published pricing and the lack of BBB accreditation mean families should request an itemized price list upfront to accurately assess where this provider falls on the budget-to-premium spectrum. The single detailed negative review raises a specific concern about third-party vendor coordination that is worth discussing directly with staff, particularly for services requiring multiple outside providers.
This report was generated using publicly available information including licensing records, pricing data, and consumer reviews. It is provided for informational purposes only and does not constitute an endorsement or recommendation.
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