Florida Mortuary Funeral & Cremation Services — Consumer Profile
Florida Mortuary Funeral & Cremation Services is a corporate-owned, full-service funeral home located in St. Petersburg, FL, operating under Foundation Partners Group and distinguished by an on-site crematory and a consistent record of compassionate staff interactions. Founded in 1987, the facility has been recently renovated and holds a 5.0/5 rating on Google based on 5 reviews. The location is equipped for cremation, traditional burial, and memorial services, and offers Spanish-language accommodations.
Locations
Primary Location 2200 31st Street S, St. Petersburg, FL 33712 Phone: (727) 346-8627 Hours: Open 24 hours, 7 days a week
Facility features (as noted on the provider's website):
- On-site crematory
- Chapel
- Private viewing rooms
- Identification viewing capability
- Recently renovated
- Spanish-language services available
The facility does not operate an on-site cemetery and does not offer pet cremation or dedicated reception space.
Services
Based on available data from the provider's website and affiliated listings, Florida Mortuary offers:
- Cremation services — with an on-site crematory, cremation is handled directly rather than outsourced
- Traditional burial — full burial services including preparation and casket selection
- Memorial services — chapel available for services on-site
- Green burial — noted as an available option in affiliated location listings
- Pre-planning — advance funeral arrangement services available
- Veterans services — listed among service offerings
- Spanish-language services — staff or documentation available in Spanish
- Identification viewings and private viewings — available on-site
Pricing
No General Price List (GPL) data was available in the provided information. Third-party pricing comparisons were also not present in the source data. Families are encouraged to request a written GPL directly from the funeral home — funeral homes are legally required under the FTC Funeral Rule to provide one upon request, including by phone.
The Legacy.com listing allows families to browse available plans, which may offer some pricing context prior to contacting the home directly.
Reviews
Florida Mortuary holds a 5.0/5 rating on Google from 5 reviews, and has a presence on Facebook with 1,061 page likes and 297 check-ins. The review base on Google is small, which limits the weight that can be placed on the perfect score, but the available feedback is consistent in tone.
Dominant positive themes:
Staff compassion and communication — Nearly every reviewer highlights the emotional attentiveness of staff. Kayla Moran wrote that her representative was "not only compassionate, she was incredibly educated in what responsibilities the surviving have to do and when, she made the funeral arrangement process incredibly easy." Janet Alexander similarly noted that "all of our questions were patiently answered."
Named staff member: Aspen — Four of the five Google reviews mention a staff member named Aspen by name. Dawn Mag noted that her family visited three different funeral homes before choosing Florida Mortuary, "for the main reason that Aspen was easy to talk to and very caring." This level of unprompted, specific staff praise across multiple independent reviews is worth noting.
Guidance through an unfamiliar process — Several reviewers described having little prior experience with funeral arrangements and specifically valued being walked through each step rather than left to navigate it alone.
Notable negatives or concerns:
No negative reviews were present in the provided data. However, the total review count of 5 on Google is quite low for a funeral home that has operated since 1987, which means the current rating may not represent the full range of family experiences over time. Families may wish to check the Facebook page for additional feedback.
Ownership
Florida Mortuary Funeral & Cremation Services is not independently owned. It operates under Foundation Partners Group, a privately held funeral home consolidator headquartered in Orlando, FL, which owns and operates funeral homes across multiple states under the Altogether Funeral & Cremation brand umbrella. Foundation Partners Group is not publicly traded.
The Florida Mortuary brand itself was founded in 1987 and serves the broader Tampa/St. Petersburg area. No information about the original founding family or the timeline of acquisition by Foundation Partners Group was present in the available data.
Families considering a corporate-owned provider should be aware that pricing structures, staffing decisions, and service standards are set at the corporate level, which can differ from the experience at a multigenerational independent firm. That said, corporate ownership does not by itself indicate lower service quality, and the available reviews suggest local staff exercise meaningful discretion in how they care for families.
Accreditations
No BBB profile specifically for this location was identified in the provided data — the BBB links in the source data refer to unrelated Florida funeral businesses. No professional memberships, state licensing details, or awards data were available for this location.
Families who wish to verify licensure can check with the Florida Department of Financial Services, Division of Funeral, Cemetery, and Consumer Services, which regulates funeral homes in the state.
Conclusion
Florida Mortuary Funeral & Cremation Services is a mid-range, full-service option in the St. Petersburg market, offering a meaningfully equipped facility — including an on-site crematory and recently renovated chapel — along with a track record of attentive personal care, particularly from staff member Aspen, whose name recurs across independent reviews. The primary concern for prospective families is the absence of publicly available pricing data: without a GPL on hand, cost comparisons require a direct inquiry, and corporate ownership through Foundation Partners Group means pricing policies are set above the local level. Families who prioritize personal guidance and a capable facility will find this location worth considering, but those focused on cost transparency should come prepared to ask specific pricing questions before committing.
This report was generated using publicly available information including licensing records, pricing data, and consumer reviews. It is provided for informational purposes only and does not constitute an endorsement or recommendation.
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