Affordable Cremation & Funeral Service – Roseville

Affordable Cremation & Funeral Service – Roseville is a corporate-owned, full-service funeral and cremation provider located in Roseville, CA, operated under the Foundation Partners Group umbrella and distinguished by its consistently high customer satisfaction scores and emphasis on accessible pricing.

The location holds a 4.9/5 rating across 179 Google reviews, placing it among the higher-rated funeral providers in the greater Sacramento area. The home describes itself as serving both Roseville and Sacramento families, with a stated focus on transparent, itemized pricing and cremation-centered services. Grief counseling is noted as a complimentary offering for families served.

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Locations

Detail	Information
Address	1141 Smith Lane, Suite 4, Roseville, CA 95661
Phone	(916) 221-6366
Hours	Open 24 hours, 7 days a week

This appears to be the single Roseville location for this provider. The facility operates out of a suite address, which is typical of providers that prioritize direct cremation and simpler services over large ceremonial chapel spaces. No on-site crematory or owned cemetery is mentioned in the available data.

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Services

Based on information from the provider's website and Ever Loved, the following services are offered:

• Direct cremation — the core offering, described as including all essential funeral director and staff services, basic cremation container, and transfer; without visitation, formal services, or ceremony
• Cremation packages — customizable options beyond direct cremation, per Ever Loved's listing
• Full-service funeral and burial arrangements — listed as a full-service funeral home
• Death certificate filing — explicitly noted in multiple reviews as handled promptly
• Coordination with coroners and associated agencies — referenced in reviewer accounts
• Complimentary grief counseling — noted in third-party web listings
• Pre-planning services — referenced on the provider's parent-company platform
• Flower and memorial item arrangements — available through the Ever Loved listing

No on-site crematory, owned cemetery, or veterans-specific program is confirmed in the available data, though the provider does handle transfers and coordinates with external agencies.

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Pricing

The provider's website notes that its direct cremation price covers:

"Direct cremation with basic cremation container, and without visitation, formal services, or ceremony. Includes all of the essential services of the funeral director and staff."

No General Price List (GPL) figures with specific dollar amounts are present in the data provided. Multiple reviewers describe pricing as "extremely affordable," and the provider's name itself signals a budget-conscious positioning. A full itemized GPL is required by FTC regulation to be made available upon request; families are encouraged to ask for it before committing.

Specific package prices, direct cremation dollar figures, and traditional burial costs are not available in the data provided and could not be confirmed at time of writing. Families should request the current GPL directly from the provider.

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Reviews

The location holds a 4.9/5 rating from 179 Google reviews and a 4.9/5 from approximately 80 reviews on Funeral Home Pages. The overall sentiment is strongly positive across platforms.

Dominant Positive Themes

1. Responsive, communicative case management Multiple reviewers emphasize being kept informed at each step without having to chase updates. Karen Dailey wrote: "I received fast and respectful attention from them. They kept me informed every step of the way as to the details and timing of his transfer from the hospital."

2. Staff empathy during complex or compounded losses Several reviews describe staff going beyond process to provide genuine emotional support. Tina Taylor, who lost both a brother and a grandchild within two weeks, noted: "They do not take advantage of your time of loss. They are purely kind and caring."

3. Efficient handling of logistics and documentation Reviewers repeatedly call out fast death certificate filing and smooth coordination with coroners and external agencies. Hooshang Mehrshahi, who used the provider three separate times across family losses, described the experience as handled "smoothly and quickly" each time, adding: "All I had to do was pick the ashes."

Staff named in reviews: Destiny Ivy is mentioned by name in multiple reviews, with Nancy Brownen writing she "carefully coordinated with the Coroner's office and all associated agencies so all the details were smoothly processed" and "listened to me when I needed comfort." David is also mentioned by name in a MapQuest review for helping a family navigate arrangements after a father's passing.

Notable Concerns

One MapQuest reviewer described a meaningfully different experience: "Terrible experience. When you're dealing with a death in the family the last thing you need is to deal with bad customer service and misinformation. Called off the good reviews and was assured my…" The review is truncated, so the full nature of the complaint is unclear. This appears to be an isolated account relative to the overall review volume, but families should be aware that at least one reviewer reported receiving incorrect information during an active case.

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Ownership

Affordable Cremation & Funeral Service – Roseville is owned by Foundation Partners Group, a private equity-backed funeral home consolidator headquartered in Orlando, Florida. Foundation Partners Group is one of the larger funeral home acquisition companies in the United States, operating dozens of locations across multiple states under various local brand names. The local "Affordable Cremation & Funeral Service" branding is maintained, but operational and pricing decisions are ultimately governed at the corporate level.

No founding year, prior independent ownership history, or generational details for this specific Roseville location are present in the available data.

Families considering corporate-owned providers should be aware that staffing, pricing structures, and service standards can be subject to change following corporate policy decisions, though day-to-day operations and local staff typically remain consistent.

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Accreditations

No BBB profile specific to this Affordable Cremation & Funeral Service – Roseville location was identified in the data provided. The BBB links in the source data reference Trident Society and other unrelated Roseville providers, not this location.

No professional memberships (e.g., NFDA, CANA), state licensing details, or awards are confirmed in the available data for this location.

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Conclusion

Affordable Cremation & Funeral Service – Roseville positions clearly as a budget-to-mid-range provider, with its name, corporate structure, and review themes all pointing toward families who prioritize accessible pricing and efficient, no-fuss service over elaborate ceremonial facilities. Its 4.9/5 Google rating across nearly 180 reviews is a meaningful signal of consistent execution, and staff member Destiny Ivy's repeated appearance in reviews suggests reliable front-line care. The primary consideration worth monitoring is its corporate ownership under Foundation Partners Group — families should request the current General Price List upfront and confirm service details in writing, as is advisable with any corporate-affiliated provider.