Sunrise Funeral Home & Crematory — Consumer Profile
Prescott Valley, AZ
Sunrise Funeral Home & Crematory is an independently owned, family-operated funeral home and crematory in Prescott Valley, Arizona, established in 1989 and distinguished by its on-site crematory and veteran services offerings. The home holds a 4.5/5 rating on Google based on 10 reviews. Specific pricing was not available in the data reviewed, but the funeral home serves Yavapai County and surrounding areas with both cremation and burial options.
Locations
Primary Location 8167 AZ-69 (E State Route 69), Prescott Valley, AZ 86314 Phone: (928) 772-7475 Email: info@sunrisefuneralhome.com
Hours: Monday–Friday, 8:30 AM–4:30 PM (after-hours availability not confirmed in available data)
The funeral home's website references a facilities and directions page, indicating a dedicated physical facility. The business is also listed on the Prescott Valley Chamber of Commerce directory, suggesting active community presence. No branch locations were identified in the available data.
Services
Sunrise offers both cremation and burial services, along with several supportive and planning resources, as described on their website:
- Cremation — On-site crematory noted in the business name and type; specific cremation package details were not available in the data reviewed
- Burial / Funeral Services — Traditional funeral services offered; no owned cemetery was identified in the available data
- Memorial & Ceremony Design — The home emphasizes personalized, ceremony-centered tribute planning, including both traditional and non-traditional options
- Veterans' Services — A dedicated Veterans' Services section is listed on the website
- Permanent Memorialization — Listed as a service category on the website; specific options not detailed in available data
- Pre-Planning — Informational in nature; the website includes a pre-planning checklist and an online pre-planning form, though no funded pre-need contracts were confirmed
- Grief Support — A "365 Days of Grief Support" resource is offered through the website
- Flowers & Gifts / Sympathy Store — An online sympathy store is accessible through the website
- Obituary Hosting — Obituaries are published on the funeral home's website and also appear on Legacy.com
Pricing
No General Price List (GPL) data was available for review. Pricing information was not found on the funeral home's website, on Ever Loved, or through Parting.com, which lists the provider but does not show itemized prices.
Note for families: Under the FTC Funeral Rule, funeral homes are required to provide a General Price List upon request, either in person or by phone. Families are encouraged to call (928) 772-7475 to request itemized pricing before making any arrangements.
Reviews
Sunrise holds a 4.5/5 rating on Google based on 10 reviews. The Facebook page shows no ratings at this time. No reviews were available on BBB.
Dominant Positive Themes:
Compassionate, personal staff care — Multiple reviewers describe staff as "incredibly kind," "genuinely compassionate," and "lovely." Patrick M. wrote: "Michael and his staff were incredibly kind and helpful during a really really hard time. They went above and beyond in every single way." Bailey Brown-McCray similarly noted: "Thank you Michael and Emilee for your caring and lovely [presence] in the depth of my grief." The staff members Michael and Emilee are specifically named across reviews.
Respectful handling of loved ones — Reviewers consistently note that their family members were treated with dignity. As Bailey Brown-McCray described: "They treated our loved one with respect and kindness." Heatherlin7 added: "Their compassion was genuine."
Efficiency and accommodation — Heather Diemert highlighted the practical side: "Avery and the staff were very efficient and quick. Very accommodating." Staff member Avery is named in this context. One reviewer (Tina) noted using the funeral home for both a parent's passing years apart, suggesting repeat trust.
Notable Negative Reviews or Complaint Patterns:
No negative reviews were present in the available Google data, and no complaints were found on the BBB profile. However, the review base is small (10 Google reviews), which limits the statistical confidence of this positive picture. Families may wish to seek additional word-of-mouth references locally.
Ownership
Sunrise Funeral Home & Crematory is independently and family owned. According to the Prescott Valley Chamber of Commerce, the business was established in 1989. The iMortuary listing identifies Henry Clarence "Butch" Hampton, Jr. as the current owner. Butch Hampton reportedly served more than five years as a combat medic in the U.S. Army National Guard and is noted as a member of the Arizona Funeral Directors Cemetery and Cremation association.
The funeral home's website describes the business as "proudly family owned and operated." It is not affiliated with any corporate funeral chain. No public investor ownership was identified.
Accreditations
- BBB: Sunrise Funeral Home & Crematory is not BBB accredited. No BBB rating, complaints, or reviews were found in the available data.
- Professional Membership: Owner Butch Hampton is listed as a member of the Arizona Funeral Directors Cemetery and Cremation association, per the iMortuary profile.
- Veterans' Services: The presence of a dedicated Veterans' Services section on the website, combined with the owner's military background, suggests familiarity with veteran-specific arrangements, though no formal VA or CANA certification was confirmed in the available data.
- State licensing details were not available in the data reviewed.
Conclusion
Sunrise Funeral Home & Crematory is a long-standing, independently owned provider that has served the Prescott Valley and broader Yavapai County community since 1989. Its consistent reviewer praise for compassionate, personally attentive staff — and its on-site crematory — make it a worth-considering option for families seeking cremation or burial services in the area. The primary concern for prospective families is the absence of publicly available pricing information; requesting an itemized General Price List by phone before making any decisions is strongly advisable. Based on available data, Sunrise fits a mid-range, community-focused profile rather than a budget-direct or high-end premium provider.
This report was generated using publicly available information including licensing records, pricing data, and consumer reviews. It is provided for informational purposes only and does not constitute an endorsement or recommendation.
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