Greenwood Memory Lawn Mortuary & Cemetery — Consumer Profile

Greenwood Memory Lawn Mortuary & Cemetery is a corporate-owned, full-service funeral home and cemetery in Phoenix, AZ, operating under the Dignity Memorial brand as part of Service Corporation International (SCI), and holds the distinction of being one of Phoenix's oldest continuously operating funeral and burial providers, established in 1906. The facility holds a 4.2/5 rating across 335 Google reviews, with reviewers frequently citing compassionate staff. Average pricing sits at approximately $2,202 for direct cremation and $3,423 for traditional burial, placing it in a mid-to-upper range for the Phoenix market. The combined mortuary and cemetery operation means families can handle funeral services and permanent interment — including mausoleum niches — at a single provider.

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Locations

Detail	Info
Address	719 N 27th Ave, Phoenix, AZ 85009
Phone	602-272-5639
Hours	Open 24 hours, 7 days a week
Facility Type	Combined funeral home and cemetery

Per the provider's website, the facility includes chapels, reception venues, and on-site burial and cremation property. The historical address associated with the cemetery's founding is 2300 West Van Buren Street — the current 27th Ave location is the active, operating address. Greenwood is affiliated with the nearby Phoenix Memorial Park, described in reviews as a "sister location," giving families some flexibility in placement options within the SCI network.

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Services

Greenwood offers a broad range of funeral and cemetery services, as described on the Dignity Memorial website:

• Cremation — direct cremation, cremation with services, and cremation memorialization options
• Burial — immediate burial, traditional full-service burial, graveside services
• Memorial & Celebration of Life — including catered receptions and personalized ceremonies with music and themed programming; a "Dignity Celebrant" service ($695) is available for non-religious or customized ceremonies
• Veterans services — explicitly listed on their website; the GPL includes an aerial salute/Missing Man Formation flight option ($1,600) and flag case ($295)
• Pre-planning — online purchase of pre-need arrangements is available; the website offers scheduling tools, a free planning guide, and pre-planning checklists
• Religious & cultural traditions — listed as a service category on the website, including Jewish acknowledgment materials in the GPL
• Memorial keepsakes — an extensive catalog including cremation jewelry, memory glass, personalized ornaments, remembrance blankets, and memorial diamonds
• Grief support — a curated grief library is available through the Dignity Memorial platform
• International coordination — the GPL includes international ship-out coordination fees
• Spaceflight memorialization — the GPL lists Earth Rise, Earth Orbit, Luna, and Voyager spaceflight options ($2,995–$12,995), a distinctive and unusual offering

The facility includes on-site burial and cremation property and chapel rental capability. A crematory fee ($325) appears as a separate line item in the GPL, though it is not explicitly confirmed whether cremation is performed on-site or at a nearby SCI facility.

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Pricing

Pricing is drawn from the General Price List (GPL) effective June 20, 2024. All prices are subject to change; confirm current pricing directly with the funeral home.

Professional & Basic Fees

Service	Price
Basic Services of Funeral Director and Staff (required)	$1,850
Embalming	$845
Bathing and handling of unembalmed deceased	$295
Refrigeration	$130
Dressing, casketing, and cosmetizing	$295
Hairdresser	$120
Restoration (per hour, where necessary)	$95
Special care for autopsied cases	$95

Facilities & Staff Services

Service	Price
Use of Facilities for Visitation (per hour)	$150
Venue & Staff for Visitation (up to 4 hours)	$295
Additional charge — evening service	$190
Additional charge — weekends	$495
Additional charge — holidays	$495
Basic Venue & Staff for Funeral/Memorial (small)	$395
Standard Venue & Staff for Funeral/Memorial (medium)	$795
Graveside service — equipment and staff	$795
Moment of Reflection	$795
Off-Site Venue & Staff for Funeral	$1,095
Premium Venue & Staff for Funeral/Memorial (large)	$1,095
Signature Exclusive — Entire Facility	$3,995
Chapel Rental	$3,995
Private family moment (minimal preparation)	$295
Supervision of Disinterment	$2,995

Transportation

Service	Price
Transfer of remains to funeral home	$695
Transfer to/from airport	$195
Transfer to/from autopsy	$195
Hearse	$250
Limousine (up to 5 hrs, 25-mile radius; $2.95/additional mile)	$695
Utility Vehicle (25-mile radius; $2.95/additional mile)	$95

Direct Cremation Packages

Package	Price
With container provided by purchaser	$1,830
With cardboard container	$2,025
With Trayview (cardboard, cremation-oriented)	$2,225
With Stratus (medium-density fiberboard)	$2,280
With Pacific Pine (light pine laminate)	$3,025
With casket from facility (casket cost additional)	$1,830 + casket
Range	$1,830–$17,125

The facility's average direct cremation cost is reported at approximately $2,202.

Immediate Burial Packages

Package	Price
With container provided by purchaser	$2,925
With casket from facility (casket cost additional)	$2,925 + casket
With minimum casket from facility	$4,420
Range	$2,925–$23,920

The facility's average traditional burial cost is reported at approximately $3,423.

Forwarding of Remains

Service	Price
Forwarding remains (includes preparation room, basic professional fee)	$2,590

Merchandise

Category	Price Range
Caskets	$1,195–$20,995
Outer burial containers	$1,095–$2,995
Rental casket	$1,000
Urns	$65–$1,295
Memorial diamonds	$3,499–$16,000
Dignity Memorial packages	$295–$395

Selected Add-On Services & Keepsakes

Item	Price
Dignity Celebrant (non-religious ceremony officiant)	$695
Cremation Witnessing Fee	$395
Crematory Fee	$325
Everlasting Memorial® (online archive)	$395
Catered reception	$625
Scattering at Sea with Cenotaph	$3,495
Aerial Salute — Missing Man Formation Flight	$1,600
Earth Rise Spaceflight	$2,995
Luna / Voyager Spaceflight	$12,995 each
Earth Orbit Spaceflight	$4,995
Estate Fraud Protection	$295
International Ship-Out Coordination Fee	$695
Mailing of ashes (excluding mailing container)	$195

Weekend and holiday surcharges ($495 each) apply to facility and staff services and are worth factoring into total cost estimates.

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Reviews

Greenwood holds a 4.2/5 rating based on 335 Google reviews. A third-party aggregator reports a slightly higher 4.3/5 across its compiled sources.

Positive Themes

1. Compassionate, attentive staff. The most consistent praise centers on individual staff members going well beyond logistical support. Reviewer Martha described arranger Kayla as "far more than a funeral arranger; she became a therapist, a close friend," noting that Kayla checked in daily not about paperwork, but simply to ask how the family was coping. Suzanne L. specifically thanked funeral arranger Rae Ceselli and family service advisor Jorge Mendoza for "going over and beyond" expectations. Jennifer, a funeral director, was noted by one customer for listening carefully and anticipating unstated needs, per Trustanalytica.

2. Cross-location coordination within the SCI network. Reviewer Brian Swanson praised advisor Francisco for proactively offering to walk the family through options at both Greenwood and the affiliated Phoenix Memorial Park the same day — a convenience enabled by the shared SCI ownership structure.

3. Facility atmosphere. Lisa Hammond described the grounds as "very peaceful" with "beautiful" surroundings and "lovely" chapels and offices, reflecting favorably on the physical environment for families during difficult visits.

Notable Concerns

Ongoing maintenance complaints. Reviewer George (1/5) raised a specific and substantive concern: persistent pigeon droppings at the Serenity Mausoleum that he described as "beyond out of control" and "a disgrace to everyone interred there." More significantly, he reported escalating the issue through two successive management teams at Greenwood and then to Dignity Memorial's corporate office in Houston — with complaints reportedly rerouted back to the local facility without resolution. This pattern of unresolved escalation through the corporate chain of command is worth noting for families considering mausoleum interment at this location.

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Ownership

Greenwood Memory Lawn Mortuary & Cemetery is owned and operated by Service Corporation International (SCI), the largest funeral home and cemetery operator in North America, traded publicly on the New York Stock Exchange under the ticker SCI. The facility operates under SCI's Dignity Memorial consumer brand.

Per Arizona State Library records and Trustanalytica, Greenwood was established in 1906, making it one of the oldest funeral and cemetery operations in Phoenix. The facility's historical address was 2300 West Van Buren Street. The timeline of SCI's acquisition of Greenwood is not available in the provided data.

Families should be aware that as an SCI/Dignity Memorial property, pricing, policies, and operational decisions are shaped by a publicly traded corporate parent. Pre-need contracts are backed by SCI's national network, which can offer portability advantages but also means that concerns may require navigation through a multi-tiered corporate structure, as illustrated by the maintenance complaint noted in reviews.

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Accreditations

Category	Status
BBB Accreditation	Not BBB Accredited (as of available data)
Parent company (SCI/Dignity Memorial)	Publicly traded (NYSE: SCI); subject to SEC reporting requirements
State licensing	Not specified in available data
Professional memberships	Not specified in available data

The absence of BBB accreditation for the cemetery entity is notable, though it does not necessarily indicate complaints — many large corporate-owned funeral properties opt not to pursue accreditation. Families wishing to review any filed complaints can check the BBB profile directly.

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Conclusion

Greenwood Memory Lawn Mortuary & Cemetery is a mid-to-upper-range provider in the Phoenix market, with pricing near or above the metro average for direct cremation and traditional burial. Its 118-year history, combined funeral home and cemetery campus, and access to SCI's national Dignity Memorial network make it a capable, full-service option — particularly for families seeking burial property, mausoleum placement, or veterans services in one location. The consistently praised staff, particularly named arrangers across multiple reviews, is a meaningful strength in a service where personal attention matters most. The unresolved mausoleum maintenance complaints and the reported difficulty escalating concerns through SCI's corporate structure are worth factoring in, especially for families making long-term interment decisions at this facility.