A.L. Moore-Grimshaw Mortuaries Bethany Chapel — Consumer Profile
A.L. Moore-Grimshaw Mortuaries Bethany Chapel is a corporate-owned, full-service funeral home in central Phoenix, Arizona, operating under the Service Corporation International (SCI) umbrella with roots in the community dating to 1906. The location holds a 4.9/5 rating on Google across 94 reviews, reflecting consistently positive family experiences. Direct cremation starts at $2,720 and traditional burial averages $4,373, placing it in the mid-to-upper range for the Phoenix market.
Locations
Primary Location: A.L. Moore-Grimshaw Mortuaries Bethany Chapel 710 W Bethany Home Rd, Phoenix, AZ 85013 Phone: (602) 249-2111 Hours: Open 24 hours, 7 days a week
The Dignity Memorial listing references on-site venues, catering capabilities, and chapel rental, indicating a multi-room facility capable of hosting large memorial gatherings. The facility is located in the north-central Phoenix neighborhood, providing relatively central access for Maricopa County families.
Services
As listed on the provider's website, available services include:
- Cremation — direct cremation, cremation with memorial service, and cremation-oriented casket options
- Burial — immediate burial and traditional full-service burial
- Veterans services — flag cases, aerial salute/Missing Man Formation Flight, and dedicated veterans planning resources
- Pre-planning — online pre-need purchase available; appointment scheduling offered directly through the website
- Celebration of Life / Memorial services — on-site catered receptions, Dignity Celebrant officiant services, personalized memorial products
- Grief support — curated grief library accessible through the Dignity Memorial platform
- International coordination — forwarding and receiving of remains, international ship-out coordination
- Specialty memorialization — spaceflight memorials (Earth Rise, Luna, Voyager), memorial diamonds, cremation jewelry, and memory glass
A crematory fee is listed separately on the GPL ($325), suggesting cremation services may be performed off-site or through a contracted facility rather than an on-site crematory, though this is not explicitly confirmed in the available data.
Pricing
GPL effective date: June 20, 2024. All prices below are from the General Price List as provided.
Professional & Staff Services
| Service | Price |
|---|---|
| Basic Services of Funeral Director and Staff (required) | $3,275 |
| Embalming | $845 |
| Bathing and handling of unembalmed deceased | $295 |
| Refrigeration | $495 |
| Dressing, casketing, and cosmetizing | $295 |
| Hairdresser | $85 |
| Restoration (per hour) | $95 |
| Special care for autopsied cases | $125 |
Facilities & Staff
| Service | Price |
|---|---|
| Visitation — venue & staff (up to 4 hours) | $495 |
| Funeral/Memorial — standard (medium) | $695 |
| Funeral/Memorial — premium (large) | $895 |
| Funeral/Memorial — entire facility | $3,995 |
| Graveside service — equipment and staff | $695 |
| Off-site venue & staff for funeral | $895 |
| Moment of Reflection | $695 |
| Chapel rental | $3,995 |
| Weekend surcharge | $495 |
| Holiday surcharge | $495 |
| Private family moment with minimal preparation | $295 |
| Supervision of disinterment | $2,995 |
Transportation
| Service | Price |
|---|---|
| Transfer of remains from place of death | $695 |
| Funeral vehicle (hearse) | $250 |
| Limousine (up to 5 hours, 30-mile radius) | $695 |
| Transfer to/from airport | $195 |
| Transfer to/from autopsy | $195 |
Cremation Packages
| Package | Price |
|---|---|
| Direct cremation — container provided by purchaser | $2,720 |
| Direct cremation — cardboard container | $2,915 |
| Direct cremation — Trayview container | $3,115 |
| Direct cremation — Stratus (MDF) | $3,170 |
| Direct cremation — Pacific Pine casket | $3,915 |
| Direct cremation — casket from facility (add casket cost) | $2,720 + casket |
| Crematory fee | $325 |
| Cremation witnessing fee | $395 |
Immediate Burial Packages
| Package | Price |
|---|---|
| Immediate burial — container provided by purchaser | $3,875 |
| Immediate burial — minimum casket | $5,370 |
| Immediate burial — casket from facility (add casket cost) | $3,875 + casket |
Forwarding & Receiving
| Service | Price |
|---|---|
| Forwarding of remains | $2,590 |
| Receiving of remains | $1,700 |
| International ship-out coordination fee | $695 |
Merchandise
| Category | Price Range |
|---|---|
| Caskets | $1,195 – $20,995 |
| Outer burial containers | $1,095 – $2,995 |
| Rental casket | $1,000 |
| Urns | $65 – $1,295 |
| Memorial diamonds | $3,499 – $16,000 |
| Spaceflight memorials | $2,995 – $12,995 |
| Dignity Memorial packages | $295 – $395 |
| Catered reception | $625 |
| Dignity Celebrant | $695 |
| Flag case | $295 |
| Aerial salute — Missing Man Formation | $1,600 |
| Scattering at sea with cenotaph | $3,495 |
| Estate Fraud Protection | $295 |
Summary benchmarks: The average direct cremation at this location is approximately $3,092 and the average traditional burial approximately $4,373, per aggregated pricing data. Note that the required Basic Services fee of $3,275 is one of the higher non-optional line items seen in the Phoenix market, and will apply to most service arrangements.
Reviews
A.L. Moore-Grimshaw Mortuaries Bethany Chapel holds a 4.9/5 rating on Google based on 94 reviews. The location is also listed on Yelp and Ever Loved.
Dominant Positive Themes
1. Compassionate, attentive staff: Reviewers consistently describe staff as sensitive and genuinely caring rather than transactional. Specific staff members Kellie and Jim are named repeatedly across reviews. Diane Koch wrote: "Kellie made such a difficult time seamless. She took care of everything for us. Great communicator. We are so grateful to her. She was very respectful and compassionate when we really needed it." Chuck Tucker similarly noted that "James and the staff were very easy to plan services with. They were kind, sensitive and in my opinion went above and beyond to make these difficult times a little easier to take."
2. Smooth logistics and coordination: Families frequently highlight how effectively the staff handled complex arrangements. Kurt Harless noted that "the team, especially Jim, were outstanding in making a difficult process painless" and praised the on-site catered breakfast buffet as something "guests raved about."
3. Perceived honesty and absence of pressure: Vincent Napoleon's review directly addresses a concern many families carry into the arrangement process: "No scams or gimmicks to get more money. Genuine people that understand the end life process is tough, but they're here to help." This theme — feeling respected rather than upsold — appears meaningfully across the review set.
Notable Negative Reviews or Concerns
No specific negative reviews were present in the provided data set. With only 94 total Google reviews spanning what is described as over a century of operation, the review volume is relatively limited, which means the aggregate score may not fully represent the range of family experiences over time. Families are encouraged to consult Yelp for any additional perspectives not captured in the Google pool.
Ownership
A.L. Moore-Grimshaw Mortuaries Bethany Chapel is owned by Service Corporation International (SCI), the largest publicly traded death care company in North America (NYSE: SCI), and operates under SCI's Dignity Memorial brand network.
The location has a long independent history prior to corporate acquisition. According to the Dignity Memorial website, A.L. Moore-Grimshaw has served Maricopa County since 1906. In 1961, Grimshaw Mortuary merged with Bethany Chapel Mortuary under the ownership of Jack Byrd, and the combined operation served the Phoenix community as a respected independent firm for more than 80 years before coming under SCI/Dignity Memorial ownership. The exact date of SCI acquisition is not specified in the available data.
Families considering this provider should be aware that under corporate ownership, pricing structures, product selections, and some service policies are shaped at the SCI corporate level rather than solely by local management.
Accreditations
- BBB Status: According to the BBB profile, A.L. Moore-Grimshaw Mortuaries Bethany Chapel is not BBB Accredited. No BBB rating or complaint history data was available in the provided information.
- Dignity Memorial Network: Membership in SCI's Dignity Memorial network includes access to the Dignity Memorial Guarantee, a transferability program for pre-need arrangements, and standardized service protocols across locations.
- No independent professional memberships (e.g., NFDA, ICCFA) or state licensing details were specified in the available data.
Conclusion
A.L. Moore-Grimshaw Mortuaries Bethany Chapel occupies a mid-to-upper-range position in the Phoenix funeral market, with pricing that reflects both its corporate ownership structure and its full-service capabilities. Its century-long presence in the community and a near-perfect Google rating suggest a location that has maintained meaningful local trust even under the Dignity Memorial corporate umbrella — and reviewer accounts specifically praising staff for avoiding high-pressure sales tactics are a positive signal for families concerned about that dynamic. The absence of BBB accreditation and the relatively high required Basic Services fee ($3,275) are worth noting as families compare options; families on tighter budgets may find more affordable alternatives, while those prioritizing an established local name, coordinated catering, and veterans services will find this location well-equipped to meet those needs.
This report was generated using publicly available information including licensing records, pricing data, and consumer reviews. It is provided for informational purposes only and does not constitute an endorsement or recommendation.
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