Lozano's Flagstaff Mortuary & Crematory — Consumer Profile

Lozano's Flagstaff Mortuary & Crematory is an independently owned, full-service funeral home and crematory in Flagstaff, Arizona, led by owner-operator Richard Lozano, who brings more than 30 years of professional experience to the business. The mortuary holds a 4.4/5 rating on Google based on 14 reviews, with reviewers consistently highlighting the personal attention of named staff members. The facility operates its own on-site crematory, serving Coconino County and the surrounding areas of northern Arizona.

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Locations

Primary Location — Flagstaff 2545 N Fourth St, Flagstaff, AZ 86004 Phone: 1-800-774-1467 Hours: Open 24 hours, 7 days a week

The facility is described as centrally located in Flagstaff. The provider's website lists an on-site crematory, making Lozano's one of the few providers in the area with in-house cremation capability.

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Services

Lozano's offers a range of funeral and cremation services, as outlined on their services pages:

• Burial services — traditional full-service funerals
• Cremation services — performed on-site at their own crematory
• Veteran services — dedicated services for military families
• Memorial and personalization options — customizable services tailored to family wishes
• Pre-planning — available online, including an online pre-plan form and pre-plan checklist; pre-need arrangements can be purchased directly online
• Grief resources — the website includes grief support information, children and grief guidance, and links to local resources
• Immediate need coordination — 24/7 availability for at-need families

The presence of an on-site crematory means the deceased does not need to be transported to a third-party facility for cremation, which can be a meaningful consideration for families.

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Pricing

No General Price List (GPL) data was available in the provided records, and itemized pricing is not published on the Lozano's website. Third-party aggregators Funeralocity and Ever Loved list the mortuary but do not display specific price data at this time.

Families are encouraged to request the GPL directly from the funeral home before making arrangements. Under FTC Funeral Rule requirements, Lozano's is legally obligated to provide a copy upon request, in person or by phone.

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Reviews

Lozano's holds a 4.4/5 rating on Google across 14 reviews. Additional reviews appear on Yelp and Ever Loved.

Positive Themes

1. Personalized, compassionate care from named staff Multiple reviewers specifically name staff members by first name, a pattern that suggests consistent personal engagement rather than impersonal service. Richard (the owner), Sheena, Joann, Cherie, and Liz are all mentioned in reviews.

• "Richard and Sheena made the process as easy as possible given such a difficult and heartbreaking situation. They are so caring and compassionate... you never feel like 'just a number' here." — Lauren Reid
• "Sheena and Richard at Lozano's helped us navigate every step of the way... even weeks later, Sheena still is there to help answer questions." — Michael Burke

2. Accessibility and follow-through after services Several reviewers note that staff remained available and responsive beyond the immediate funeral or cremation, including help locating belongings and answering questions in the weeks following.

• "They have gone above and beyond in helping to look for my mother's belongings and getting us everything we need. Sheena was so easy to work with." — Nicki Burnworth

3. Smooth process management during a stressful time Reviewers from Yelp describe the team as knowledgeable and reassuring for families who arrived uncertain about the process. One Yelp reviewer noted that after meeting with Richard and his assistant Liz, "we finally had some relief."

Notable Negative Reviews or Complaints

No negative Google reviews were present in the provided data, and no complaint patterns were identified on the BBB profile. The review sample size (14 Google reviews) is relatively small, which limits the ability to draw strong conclusions in either direction. Families may wish to check Yelp for any additional recent feedback.

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Ownership

Lozano's Flagstaff Mortuary & Crematory is independently owned. According to the About Us page and a profile in the Arizona Daily Sun, Richard Lozano and a business partner (identified in some sources as Shannon) purchased the existing Flagstaff Mortuary on April 1, 2006, and renamed it to reflect their family values and traditions. The business is not affiliated with any national corporate funeral chain. Richard Lozano serves as both owner and licensed funeral director with over 30 years of professional experience.

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Accreditations

• BBB: Lozano's is listed with the Better Business Bureau but is not BBB Accredited. No rating or complaint history was surfaced in the available data.
• No additional professional memberships, state licensing details, or industry awards were identified in the available data.

The absence of BBB accreditation is not uncommon among independent funeral homes and does not by itself indicate a concern, but families who rely on BBB standing as a baseline should be aware of this.

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Conclusion

Lozano's Flagstaff Mortuary & Crematory occupies a mid-range position in the Flagstaff market as an independent, owner-operated provider with an on-site crematory — a meaningful operational distinction in a city with limited funeral home options. Its strongest asset, reflected consistently across reviews, is the hands-on involvement of named staff who maintain contact with families beyond the immediate service. The primary area to monitor is pricing transparency: no GPL data is publicly available through the website or third-party aggregators, so families should request itemized pricing before committing to arrangements.